Marketing Operations Technology Specialist

  • India
  • Marketing Strategy & Operations
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About Coursera

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we’re driven by the belief that learning can transform lives through learning.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. 

We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview

The Marketing Strategy and Operations team at Coursera partners with all areas of the marketing organization and the enterprise sales team to drive revenue, design and execute marketing strategies, and lead internal processes to enhance productivity, leverage, and efficiency.

As a Technology specialist for Marketing Operations at Coursera, you will be responsible for managing, maintaining, and optimizing the tools, platforms, and integrations that power our global marketing campaigns. You will help ensure data integrity, platform uptime, security compliance, and smooth workflows across Coursera’s marketing technology stack. Working closely with Marketing Ops, User teams ,Engineering teams as well as procurement and finance, you will enable Coursera to deliver efficient, compliant, and high-performing campaigns at scale.

Platform Administration & Maintenance

  • Serve as the primary administrator for marketing technology platforms (e.g., Braze, Salesforce Marketing Cloud, Marketo, Amplitude, Twilio, Segment, Google Tag Manager).
  • Configure and maintain system settings, permissions, roles, and integrations across platforms.
  • Enforce compliance with security, privacy, and GDPR/CCPA guidelines in all systems in partnership with legal and privacy teams.

Data Management & Integrity

  • Monitor data flows between marketing platforms, CRM, and analytics tools to ensure accuracy and completeness.
  • Support system integration projects between marketing platforms, CRM, and data warehouses.
  • Partner with Data Engineering to establish and enforce data governance, validation, and deduplication.

Contracts & Vendor Management

  • Work with Procurement and Legal teams to manage vendor contracts, renewals, and compliance requirements.
  • Evaluate vendor capabilities and align contract terms with business needs.
  • Track license usage and contract obligations to ensure cost efficiency.

Support & Training

  • Provide system support for marketing stakeholders, troubleshooting basic technical issues quickly.
  • Document processes, create SOPs, and train marketing teams on best practices for platform usage.
  • Act as the liaison between Marketing, IT, and vendor support teams.

Monitoring & Reporting

  • Track system performance, uptime, and error logs; proactively resolve issues.
  • Manage license usage, access controls, and platform audit logs.
  • Support compliance audits and provide reports on data/system usage.

Qualifications

Required:

  • Bachelor’s degree in Information Systems, Computer Science, Marketing Technology, or related field.
  • 3+ years of experience administering SaaS-based marketing platforms (e.g., Braze, Marketo, Salesforce Marketing Cloud, HubSpot, Amplitude, Segment, Twilio).
  • Strong understanding of APIs, webhooks, and integrations between marketing systems and CRMs.
  • Experience with user management, access controls, and data security policies.
  • Strong problem-solving and troubleshooting skills with cross-functional collaboration.

Preferred:

  • Experience in B2C or B2B SaaS/EdTech environments.
  • Familiarity with SQL and data visualization tools (Looker, Tableau, etc.).
  • Knowledge of compliance frameworks (GDPR, CCPA, CAN-SPAM).
  • Prior experience with Martech stack.
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Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.

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