Senior Enterprise Campaign Manager

  • United States
  • Marketing Enterprise
Add to favorites Favorited View favorites

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

As the strategic regional digital marketing leader for Coursera Enterprise in the Americas, you will own the end-to-end digital acquisition funnel for one of our largest regional markets. You will architect, execute, and optimize multi-channel programmatic and Account-Based Marketing (ABM) strategies that directly translate to significant pipeline generation and revenue acceleration. You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute digital campaigns. You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.

Responsibilities:

  • Spearhead the development and execution of the AMER marketing strategy with a direct focus on exceeding quarterly SAL, pipeline, and revenue-influenced goals through all digital channels.
  • Launch full-funnel marketing to drive lead generation and conversion through our ABM strategy and tactics like webinars, email marketing, organic/paid media, content syndication, and publisher placement.
  • Manage AMER campaign execution through alignment and collaboration with teams across the marketing organization, including product marketing, regional marketing, content marketing, brand and creative (B&C), and marketing operations (MOPs) to deliver a unified message to target audiences.
  • Institute a rigorous, data-driven optimization framework (e.g., waterfall analysis, lead-to-opportunity velocity) to continuously maximize ROI, improve efficiency, and prove the incremental value of digital investment to executive stakeholders.
  • Measure, analyze, and make recommendations to optimize campaign performance to improve ROI across channels and tactics.
  • Work closely with product marketing and sales enablement teams to create relevant messaging to improve the lead follow-up process and drive conversion rates to maximize campaign impact.

Basic Qualifications:

  • 5+ years leading and executing B2B marketing campaigns and programs in a fast-growth environment.
  • Successfully launched multi-channel initiatives, including ABM, events, webinars, email, and paid media campaigns.
  • Experience working cross-functionally in a distributed organization to plan, build, and execute complex campaigns and programs.
  • Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Marketo, Salesforce, Outreach, and Demandbase/6sense experience preferred.
  • Track record of successfully managing multiple deadlines, with attention to detail.

Preferred Qualifications:

  • Expertise in leveraging predictive intent data (e.g., 6sense, Demandbase) to shape, prioritize, and defend digital media budget allocation.
  • Experience in a high-growth, globally-matrixed Enterprise SaaS organization, navigating complex internal and external stakeholders.
  • Relevant professional certifications (e.g., Marketo Certified Expert, Google Ads/Analytics Certified).

If this opportunity interests you, you might like these courses on Coursera:

Compensation:

US Zone 1 

  • This role is not available in Zone 1.

US Zone 2

  • This role is not available in Zone 2

US Zone 3

  • $131,860 - $164,825

US Zone 4

  • $122,740 - $153,425

 

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSUs.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set, and internal equity. 

Compensation for this role is location-based using four U.S. pay zones:
  • US-Z1: Bay Area
  • US-Z2: NYC and Seattle Metro
  • US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
  • US-Z4: All other U.S. states
Base pay aligns to your zone and will also reflect your experience and role level. Your recruiter will confirm your zone and the applicable range early in the process; we disclose pay ranges where required.
#LI-NM1
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 

Apply Now

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification


For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Coursera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Not You?

Thank you