VP, Consumer Category Management

  • United States
  • Marketing Strategy & Operations
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Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Coursera is seeking an experienced Vice President of Consumer Category Management to establish and lead our global consumer category strategy. The VP will be accountable for building the category management function from the ground up, with full P&L ownership for top categories in the Consumer segment, including owning key partner relationships. This leader will drive revenue growth and profitability by pulling the right levers across content, product, and marketing. This executive will balance strategic vision and operational excellence, setting the framework for how categories are managed at Coursera while delivering measurable results. By creating and executing a strategy that draws on Coursera’s unique strengths, an innovative learning experience, a powerful brand, and a deep partner ecosystem, this executive will build a small but critical team, deliver significant incremental revenue impact, and establish category management as a durable organizational capability.

Responsibilities:

Develop and execute Coursera’s category management strategy:

  • Establish the vision, structure, and operating model for the category management function.
  • Define and implement category-level strategies that maximize revenue, contribution margin, content breadth, and long-term growth potential.
  • Identify high-value opportunities within domains (e.g., Data Science, Health) and prioritize levers across product, content, and marketing.

Own and optimize category revenue performance:

  • Drive category performance, setting ambitious targets, and delivering measurable outcomes.
  • Identify growth opportunities through data analysis and implement corrective actions across functions.
  • Deliver incremental revenue impact in year one, scaling in year two as the function grows.

Create and scale the category management team:

  • Recruit, develop, and lead a high-performing team.
  • Establish playbooks and best practices that enable future category leaders to replicate success.
  • Foster a culture of commercial discipline, a relentless focus on operational metrics, and continuous improvement.

Drive cross-functional collaboration:

  • Partner with Content to identify catalog gaps and expand supply.
  • Partner with Product to improve conversion, learner engagement, and outcomes.
  • Partner with Marketing to optimize promotion and advertising strategies.
  • Influence leadership across Data Science, Finance, and Strategy to align on growth priorities.

Champion insights and innovation:

  • Be the voice of the learner and the market, bringing competitive, behavioral, and trend insights into strategy.
  • Build and maintain data-driven reporting, ensuring transparency and accountability for results.
  • Introduce innovative approaches to category growth, leveraging new channels, models, and partnerships.

Basic Qualifications:

  • 15+ years of experience in consumer internet, marketplace, ecommerce, or edtech sectors with 5+ years of experience with direct P&L or category ownership.
  • 8+ years of experience leading teams, including senior people leaders.
  • Experience in  building and scaling businesses with full P&L accountability 
  • Record of achieving revenue and margin growth through cross-functional collaboration (content/supply, product, marketing).

Preferred Qualifications:

  • Experience applying data-driven insights to guide business decisions.
  • Experience developing and executing long-term strategic plans while managing short-term operational priorities.
  • Experience operating in complex, global environments, including prioritization, change management, and influencing without authority.
  • MBA preferred.

Compensation

Mid-range Salary: $320K

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity. 

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 

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